This text called "losig face" is from the Economist print edition, dated on Novermber 6th 2008. It explains that Social networks have the potential to be useful marketing tools but also can be a source of damaging publicity. Making, as said by Communications specialists Aedhmar Hynes, that “Anything you now say online is amplified by these services”. This damagins publicity has affected British Airways and Virgin Atlantic.
On October, Virgin fired 13 of its cabin staff because they where writting comments on internet taking down the airline company reputation, and also talking about the passengers. This type of incident put into doubt the control of some airlines over its employees commenting on internet. So companies got to the conclusion of monitoring online activity closely to ensure that rules are respected, as some of the measures needed, because "prevention is undoubtedly better than cure".

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