advertising homework

BIDVERTISER.COM

1. What is the URL (website address)
http://www.bidvertiser.com/bdv/BidVertiser/bdv_advertiser.dbm

2. Who is the site aimed at?
It is aimed trough all kind of firms, from large firms to strat-ups or entrepeneurs but I think is more focus on small enterprises that donsen’t have enough capital to invest in advertising, or have low skill marketing level.

2. What can they do there?
People can easly create their own ad and url, just by choosing a title and a few lines, then they can determine the target market,that means, the geographic area where they would like to be displayed.

3. What type of content does it contain?
this website is not the usual advertising web site, as i have comment before their aim is to promote a service, an advertising service. Firms can go there and create their custom advert, and Bidvertiser is in charge of developing the ad aund dislplaying it just in the target are that it has been asked for.

4. Did you find anything surprising/especially interesting?
first of all i find it very interesting becuase it is focus on the small firms like startups or entrepeneurs, that doesn’t have too much funds to finance a profitabe advertising campaign and this is the best way to do it. Secondly i find an advantage over some other agencies that is very customizable , i mean, they client( the firms) can create an ad as they want and determine exactly the geographic target market, and all this advantage can be achieved with a low cost.
What is called the pay per click, you only have to pay when people see your ads, which menas you reduce considerably your fixed costs.

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