Advertising homework 001

Advertising homework 001
Who is the site aimed at? This site is aimed to young people from 18 to 25, boys and girls that like “casual luxury”, high quality, fashion, casual wear and a well known brand.
What can they do there? In this site they can see the new clothes and shop online.
What type of content does it contain? It contains all they clothes they sell, and images of their models so the customers see Abercombie not just like a fashion shop, but like a lifestyle.
Did you find anything surprising/especially interesting? I found interesting that they are making an image with their models, it is a very interesting advertising strategy because they give more importance to their image than to the clothes they sell. They also are looking for new Abercrombie faces so they advertise their castings in their site with a promotional film.

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