1. What is the URL

2. Who is the site aimed at?

This website is directed to ING clients as well as any person who is willing to make a deposit and become part of this bank.

3. What can they do there?

People can manage anything related to their account without having to move from their homes and new clients can open an account and become part of ING in less than 5 minutes. They can also obtain knowledge about banking and what they should do with their money.

4. What type of content does it contain?

The webpage offers all types of services related to it’s client’s accounts. Apart from management services for clients, ING offers a wide variety of account that can be opened, as well as tips and help in case you need some advice about anything related to banking.

5. Did you find anything surprising/especially interesting?

Since ING is an online business it has created a webpage that is user friendly . It has to be easy-to-use and trustful due to its “no offices” policy, that can make people feel insecure about making deposits on an internet bank. However they explain clients what they can do with their money, provide lots of information about banking that can be really useful so that clients have a minimum knowledge about it.

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