Ram Charan born in 1939 in Uttar Pradesh (India) is a business consultant, speaker, and writer. Charan worked in his family's shoe shop in northern India while growing up. He earned a degree in engineering from Banaras Hindu University and later studied at Harvard Business School, where he was awarded an MBA (1965) and a doctorate (1967).

Charan has consulted for many well-known companies such as GE, KLM, and Bank of America. He is the author of various popular books on business, including Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times, Every Business Is A Growth Business, Know How and Execution, which was a best-seller.

Charan was elected a Fellow of the National Academy of Human Resources in 2000 and named a Distinguished Fellow in 2005. He is also a director of Austin Industries.

Short summary

In the book “ Leadership in the Era of Economic Uncertainty” Ram Charan showed how a multinational enterprise “The DuPont” have been able to receive the first signal of crisis and 6 weeks after have a plan to tackle.

Charan explains how Chad Holliday (DuPont CEO) never give the back to reality since he knew that a crisis was coming on, and just look over strategies that will lead to his enterprise survival.
Chad knew they need a plan quickly, and thought that the best way to solve the problem was to involve everybody in the company through a “Corporation Crisis”. He wanted the opinion of almost every employee about how to reduce costs and maintain cash, make them participants in the problem.

Even though employees seemed to understand the problem, the solutions were long-term and Holliday wanted short-term solutions. Despite, the actions finally taken were target to maintaining cash by closing some production facilities, and cut back the numerous outside contractors.

However, the insertion of all the company with the problem allowed Chad to take action really quickly and prepare his enterprise for the global crisis

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