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Bozell is an American advertising agency

Bozell was founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs. Bozell is well-known for introducing memorable slogans and ads, including "Pork: The Other White Meat" and the "Milk Moustache."
They were listed by Advertesing Age as the 8th-largest US agency in 1997 when they were acquired by True North. In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
Today, Bozell is a full-service advertising and public relations agency headquartered in Omaha, Nebraska.

The main slogan of the webside is: "People are talking. About you. About your firm. There is nothing you can do about it. With one exception.You can join the conversation".
Bozell agency belives that a successful businesse include true and lasting value in order to create a loyalty brand. Bozell helps clients gain the intelligence needed to develop actionable strategies, provinding expertise in solving complicated marketing and communications issues and reserch methodologies to facilitate discovery.
The areas of expertise include: television, magazine, outdoor, viral messaging, radio, newspaper, interactive display and other things that persuade.

Reading one of the cases in which Bozell agency had worked I could analyze how this agency works and what they do: Berkshire hathway case Study. They created and managed a special blog devoted to providing a real-time experience of the Berkshire Shareholder Weekend. The focus was to inform and act as as a surrogate experience for those shareholders who could not attend the event. The blog served as a two-way communicatino channel between the company and the shareholders and among shareholders themselves. Bozell provided a full-time blogger for the event who not only wrote all posts (about 50 posts), but also shot and posted photography and media via e-mail marketing and press material.

By surfing the Webside, you can find a link on the botton of the page where you can contact with this agency. They ask you for data as the name, firm, company, email address and comments..

The most surprising thing I have discovered about the web is that each year Bozell donates time and talent to charitable organizations at the behest of his founder, Morris Jacob. That is why, in the webside there is a link where you can see a video where catholic charitis need to remind everyone of all the people they help and problems they solve. They also needed to make sure the viewer knew who was the most important person in the process.

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