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In this article "Losing face", from the Economist (November 6th 2008), the author talks about the bad effects that social networks can have on firms.
Although Facebook can be a good marketing tool, it also can damage the brand name. This is the case of two airlines, Virgin Atlantic and British Airways that had to fire employees because of its coments posted on Facebook about the insafety of the planes or their passengers described as "smelly" or "annoying".
Even though BA employees have signed a policy where they can not post anything in the internet about the firm without authorisation or Virgin crew have an internal forum, this seems to not be enought. So managers should go online more frequently to prevent this to happen again.

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