The article "Losing Face" from the Economist (November 6th, 2008) states that social networks can also be a source of damaging publicity.

Although Facebook and MySpace can be a good marketing tool, it can also damage the brand name. This is the case of two airlines, Virgin Atlantic and British Airways (BA) that had to fire 13 employees because of their coments posted on a Facebook forum describing its customers as "chavs" and "smelly".

Although BA employees sign a policy by which they may not post anything about the firm without BA's authorization and Virgin has internal channels for complaints, it seems that it is not being effective.

The article mentions that managers should be more closely to online activities to prevent and ensure that rules are being respected.

"Prevention is undoubtedly better than cure".

Mark = 6

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