This short article explains how apparently a magnificent marketing tool can turn into a double-edged sword.
It all begun when some staff members of British Airways and Virgin Atlantic, started posting pejorative comments on these social networks which initial purpose was to contribute on a positive way to spread their message. In addition, there were other messages that criticized the hygienic conditions of the plane and even passengers traveling in the plane.
This raised some doubts to these two firms about how clear they were on Internet management education, but if they had an effective way to get rid of these internal critics, they would have never become public.
According to Phil Gomes, “companies should visit online watering holes to early detect problems to be able to solve them quicker”.

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