The article "Losinf face" published on November 6th.2008, talks about the main advantages and disadvantages of using social networks by the companies. We all know that many companies use them in a very positive way as marketing tools, but it can also damage the brand name.

This article shows this negative side through two companies, BA and Virgin Atlantic. Both airlines were forced to fire employees when they found out that they had been attacking their companies and their customers, damaging the image of the company in different social networks, such as Facebook.

BA and Atlantic Virgin have been looking for the main reasons of this attacks. For example, Virgin states that it offers internal channels to vent frustrations, but as this article shows, it has not been effective enough.

The article mentions that is better to prevent than to cure. So, managers should pay more attention to online activities to ensure that rules are being respected, and also spend more time on educating staff on a better use of Internet.

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