Losing Face, The Economist


In this article “Losing Face”, The Economist (2008) states how Internet sites such as Facebook or MySpace can be powerful weapons of publicity being controlled, and with lack of it can be a great threat to firms.

During the last October, two of the biggest worldwide airlines “Virgin and British Airways”, had to fire several member of its cabin crew as they have posted on Facebook offensive comments about passengers and company’s safety principles.

This public relations disaster has opened the window to a debate of whether firms do enough to educate staff about the use of Internet or not. In this case, both firms allege that several internal policies forbid employees to post information concerning the firm on public sites. However, if this were effective employees won’t have the necessity to grumble on Facebok.

Therefore, managers on now on should control online activity closely to certify rules are respected.

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