Promote2502

1. WHAT ARE THE DIFFERENT WAYS CAN COMPANIES USE TO PROMOTE THEIR PRODUCT OR BRAND? WHAT ARE THE CHARACTERISTICS, ADVANTAGES AND DISADVANTAGES OF EACH?

As we know once a product is in the market, the company’s goal is to increase their profit increasing their sales.
One way to promote is advertising, consist in making your product known to people, paying a company to annunciate it. This could be trough different advertising media like billboards, commercials, sponsorships, sandwich board man, classified ads…etc.
As we know, advertising is only one of four standard promotional tools which are: sales promotions, publics relations and personal selling.
Sales promotions consist in promotion that supplements or coordinates advertising. This is focus in different techniques like price reduction; loyal reward program…
Public relations consist to promote the product via word-of-mouth and using people making easier the knowledge of the product.
And the last one is personal selling which consist in a direct treat with the customer, going to someone’s house, special call…
Secondly we can tell advertising is very useful, is one of the most important ways to promote. An inconvenient for advertising is that the quality and capacity to promote is the money, depends on how much money you can spend on it.
Sales promotion is very useful because it has many opportunities to promote like, free samples, publicity, workforce, press release…A disadvantage can be that any offer can cause that people only buy when there are any promotion instead of increasing the sales.
Public relations are very common for new products which are also very useful but the negative part is that maybe it could not be very profitable.
And last but not less important is personal selling which sometimes is the perfect way to promote, people like the exclusive treat but the target market is limited because a lot of people don’t like it.
To sum up, it is very important to know how to promote a product and choose correctly the perfect way.

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