Social networks summary

Summary Companies and social networks

First of all, the writer of this text talks about airline companies and the advantages of social networks like facebook or my space, to reach people from all over the world, telling them what they offer and how wonderful is their services.

On the other hand, the writer starts talking about the disadvantages and how social networks can damage the image of the company. To back up this statement he puts this example: “Virgin fired 13 of its cabin crew who had posted derogatory comments about its safety standards and some of its passengers on a Facebook forum”.

In addition, he says that social networks can be a PR disaster as you can’t control the messages that people from inside are sending.
To conclude, the writer says that companies have to monitor online activity to ensure rules are respected and that prevention is essential for the solving of this problem.

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